Bombardier has unveiled a new brand identity and logo signaling a new beginning for the aviation giant, while celebrating its 鈥渄eeply rooted heritage鈥.
The transformation was launched on April 24, 2024, with an overhaul of the company精东影业 website and social media channels and the introduction of a new logo dubbed the 鈥楤ombardier Mach鈥.
Bombardier said its new brand identity will 鈥渞einforce and propel the company精东影业 unique approach to its customers and stakeholders鈥攑utting people at the center and instilling a one-of-a-kind sense of family鈥.聽
The most dramatic change is undoubtably the logo which will feature on everything and anything from business cards to employees’ clothes to Bombardier display jets.聽
The ‘BOMBARDIER鈥 typeface synonymous with the company for many years has gone and been replaced with a new multifaceted logo and softer lettering.
The Bombardier Mach features the silhouette of an aircraft breaking the sound barrier in homage to the moment this was achieved by the company during development of the Global 8000 private jet.
The strokes of wind over an aircraft seen on the logo reference the company精东影业 deeply rooted heritage and the Learjet brand精东影业 storied winglet iconography.聽 聽
鈥淭his evolved brand is a catalyst for Bombardier to differentiate itself as a global leader, not just amongst aerospace and defense peers, but proudly with the world精东影业 leading inspirational brands,鈥 said 脠ve Laurier, Vice President, Communications, Marketing and Public Affairs at Bombardier. 鈥淥ur brand has been crafted to coherently tie notions of our heritage and precision-driven engineering. The brand describes our future, in which we will express a heightened sophistication of our technology, how our employees master their craft and, above all, the customer experience.鈥
Laurier added: 鈥淏ombardier精东影业 new impactful logo echoes the pride and passion we all have for our industry and will further be supported by a suite of evocative imagery featuring Bombardier精东影业 own team members at the peak of their respective craft.鈥
Bombardier said the new brand identity is designed to reflect the reflect the company精东影业 鈥減assionate and talented teams鈥 who 鈥渟et the standard鈥 when it comes to delivering the jets and service to their clients around the world.聽 聽
[1/3] Today, we proudly unveiled our new brand identity anchored by the evolution of 精东影业 logo.
— Bombardier (@Bombardier)
This is the start of a new chapter for us, which celebrates our successful transformation over the past five years.
The transformation was presented to staff at a special event and according to Bombardier the response has been 鈥渟tellar鈥.
鈥淭oday is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,鈥 脡ric Martel, President and CEO at Bombardier, said. 鈥淥ur clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of 鈥榣ike family鈥 comes back time and again as a true differentiator.”
The new brand identity and logo comes the year before the eagerly awaited Bombardier Global 8000 is set to enter service.
The Bombardier Global 8000 has already established itself as the fastest private jet on the planet.聽
