Riyadh Air - 精东影业 Aviation news Fri, 28 Jun 2024 13:04:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 /images/cropped-logo-sm-32x32.png Riyadh Air - 精东影业 32 32 Riyadh Air debuts cabin crew designer uniforms at Paris fashion event 聽 /articles/riyadh-air-debuts-cabin-crew-designer-uniforms-at-paris-fashion-event /articles/riyadh-air-debuts-cabin-crew-designer-uniforms-at-paris-fashion-event#comments Fri, 28 Jun 2024 13:04:00 +0000 /?p=98240 As it prepares for its operational launch, expected in mid-2025, new Saudi carrier Riyadh Air keeps disclosing aspects…

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As it prepares for its operational launch, expected in mid-2025, new Saudi carrier Riyadh Air keeps disclosing aspects of its brand identity and the travel experience it intends to offer its customers.聽

On the latest occasion, it was the uniforms for Riyadh Air精东影业 cabin crew and other customer-facing staff, which are the work of Saudi designer Mohammed Ashi and his Paris-based fashion studio Ashi Studio. 

Out of dozens of different designs created by Ashi Studio specifically for Riyadh Air, 15 were showcased at a special event on June 27, 2024, during the Paris Haute Couture Week. 

The collection, which is inspired by the so-called 鈥楪olden Age鈥 of air travel in the 1950s, includes a broad variety of items made using high-quality materials such as cashmere, fine wools and leather. Ashi has also paid close attention to complementary items, which include amethyst earrings and a modern take on the pillbox-style hats so distinctive of mid-20th Century cabin crew fashion. 

As for the colors, several shades of amethyst have been selected, in line with Riyadh Air精东影业 colorful corporate image and livery, which hints towards Saudi Arabia精东影业 lavender fields. 

Commenting on the occasion, Tony Douglas, Riyadh Air精东影业 CEO, said: 鈥淲e have no doubt that the fashion line will soon be recognizable to people all over the world, and that the designs will leave a lasting impression on our guests by the proud team members that wear them.鈥 聽

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Riyadh Air signs cooperation agreements with Singapore Airlines and Air China听听聽 /articles/riyadh-air-singapore-airlines-air-china-cooperation /articles/riyadh-air-singapore-airlines-air-china-cooperation#respond Wed, 05 Jun 2024 03:00:00 +0000 /?p=97041 Riyadh Air marked an important milestone in its development on June 3, 2024, by signing deals agreeing to…

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Riyadh Air marked an important milestone in its development on June 3, 2024, by signing deals agreeing to cooperate with both Singapore Airlines and Air China at the 80th International Air Transport Association (IATA) Annual General Meeting (AGM) in Dubai.  

Riyadh Air is a new airline based in Saudi Arabia, and it is expected to commence commercial operations in 2025, offering customers travel options to and from the Middle East.聽

Riyadh Air has previously announced that its growth strategy would be based on forming commercial collaboration agreements with other carriers, opting to build a 鈥渧irtual network鈥 rather than a huge fleet and route network like its Middle Eastern counterparts, Emirates, Eithad, and Qatar Airways.聽

The carrier signed a Memorandum of Understanding (MoU) with Singapore Airlines (SIA) to establish a new partnership between the two airlines and to explore further areas of cooperation. The agreement was signed by Riyadh Air精东影业 Chief Executive Officer (CEO) Tony Douglas and Singapore Airlines CEO Goh Choon.听听

Riyadh Air

Under the MoU, the carriers will explore opportunities for interline connectivity on each other精东影业 services, subject to regulatory approval. They will also work on other potential areas of commercial cooperation, including codeshare arrangements, reciprocal benefits for their frequent flyer program members, cargo services, customer experience, and digital innovation as a precursor to a deeper, long-term, strategic partnership. 

The perceived opportunities will potentially offer Riyadh Air精东影业 guests access to SIA精东影业 network in Southeast Asia and the Southwest Pacific region, as well as SIA精东影业 customers greater access to the Middle East region through Riyadh Air精东影业 network. For Riyadh Air, the deal could help the airline punch into the Asia markets much quicker when it launches in 2025. 

鈥極ur strategic partnership with Singapore Airlines unlocks significant benefits for our future guests as it grows our network in partnership with the World精东影业 Best Airline,鈥 said Douglas. 鈥淲e see huge potential for strong connectivity in South East Asia and both Australia and New Zealand through the award-winning hub at Singapore Changi Airport, while also providing opportunities for westbound passengers to connect across the Kingdom of Saudi Arabia and the Middle East region on Riyadh Air.鈥  

鈥淭his relationship is a meaningful and deep cooperation that starts with a wide-ranging codeshare agreement and is expected to include a broad range of areas including digital and technology, loyalty, and cargo,鈥 he added. 

鈥淭his win-win strategic partnership with Riyadh Air will enable us to offer even more options, enhanced connectivity, and greater benefits to our customers,鈥 said Goh. 鈥淭ogether, we can facilitate the growth of passenger travel between Saudi Arabia and Singapore, and beyond, via our respective networks, supporting both tourism and business links.鈥  

鈥淭he MoU will also allow us to find ways to work together to enhance customer experience and cargo services and harness digital tools and solutions, potentially bringing greater benefits to both airlines in the future,鈥 Goh commented. 

Meanwhile, Riyadh Air精东影业 Douglas has been busy announcing a similar agreement with Air China. Following the success of the recently started Air China flights between Beijing (PEK) and Riyadh (RUH), both airlines have signed an MoU to explore opportunities for connectivity in both Beijing and Riyadh, two major G20 capital cities. Both airlines will work together on potential cooperation in business subjects, including interline traffic, codeshares, and more.聽

Riyadh Air

Codeshares key to growth strategy聽

Riyadh Air, Saudi Arabia’s new national carrier alongside Saudia, has just celebrated the first anniversary of its incorporation and aims to connect passengers to 100 destinations globally by 2030. One of the purposes of the new airline is to assist the Kingdom of Saudi Arabia in reaching its goal of attracting 150 million visitors to the country annually goal that same year. Headed by the former chief of Abu Dhabi精东影业 Etihad Airways, the carrier says it will create 200,000 jobs by the end of the decade and contribute billions to the local economy. 

While Riyadh Air has the cash to build a large fleet (it already has orders for 39 Boeing 787-9 Dreamliners with another 33 options), it may struggle to build its desired aircraft fleet as quickly as it might like. This is primarily due to supply chain issues at Boeing plus a lack of delivery positions available in the coming years as order backlogs grow.听听

Should Riyadh Air see delays in its fleet, codeshare deals could help the carrier grow its networks even without having its full fleet of Boeing 787s on strength. Riyadh Air has already signed commercial cooperation agreements with Saudia, as well as Turkish Airlines, with more expected to be announced in the coming months.听听

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Riyadh Air CCO details new carrier精东影业 commercial strategy /articles/riyadh-air-cco-details-new-carriers-commercial-strategy /articles/riyadh-air-cco-details-new-carriers-commercial-strategy#respond Wed, 29 May 2024 03:00:00 +0000 /?p=96601 Among the many commercial aviation projects currently underway in Saudi Arabia, one has garnered a great deal of…

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Among the many commercial aviation projects currently underway in Saudi Arabia, one has garnered a great deal of international attention 鈥 the new Saudi flag carrier Riyadh Air.聽

Over the course of the past few months, 精东影业 has spoken with the airline精东影业 Chief Executive Officer (CEO), Tony Douglas, and its Chief Operating Officer (COO), Peter Bellew, to learn more about this ambitious project which aims to support Saudi Arabia精东影业 plans for tourism growth.聽

This time, 精东影业 caught up with Riyadh Air精东影业 Chief Commercial Officer (CCO), Vincent Coste, at the Future Aviation Forum, which took place in the Saudi capital on May 20-22, 2024, to discuss details about the new carrier精东影业 commercial strategy.聽

Find out more in the following video:聽

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Riyadh Air to begin flights towards certification in September 2024听听 /articles/rriyadh-air-certification-flights-september-2024 /articles/rriyadh-air-certification-flights-september-2024#respond Wed, 22 May 2024 11:17:29 +0000 /?p=96356 Saudi Arabia精东影业 startup international carrier Riyadh Air has announced that the airline intends to start pre-certification flights in…

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Saudi Arabia精东影业 startup international carrier Riyadh Air has announced that the airline intends to start pre-certification flights in September 2024 and remains on track to commence scheduled passenger services in the middle of 2025.聽

Speaking at the Future Aviation Forum being held in Riyadh between May 20 and 22, 2024, the airline精东影业 CEO, Tony Douglas, stated that it had already recruited its initial tranche of 38 pilots which includes several training captains. The certification flights, which will form part of the process in the airline being awarded its Air Operator Certificate (AOC), will take place between September and November 2024.  

鈥淲e鈥檒l go into service in the summer of next year,鈥 Douglas stated. 鈥淭he energy in the place is absolutely palpable. It精东影业 all about the excitement of a start-up.鈥 

In addition to flight crew, the carrier has also been busy recruiting cabin crew members and has recently inducted its third intake of flight attendant recruits, according to Douglas. He also revealed that the new designs for cabin crew uniforms are due to be unveiled during the Paris Fashion Show being held between June 18 and 23, 2024. 

Douglas commented that the new uniforms will 鈥済ive a statement of what this brand精东影业 all about鈥 and added that the airline will also show off its digital proposition later in 2024. 

Riyadh Air was first unveiled as the Kingdom of Saudi Arabia精东影业 new airline in March 2023 and quickly announced an order for 39 Boeing 787-9 Dreamliners to be powered by General Electric GEnx-1B engines, with another 33 options. The airline is aiming to serve over 100 destinations by 2030.听听听听听听

听听

Riyadh Air

It remains to be seen how exactly Riyadh Air and incumbent national carrier Saudia will co-exist in the market, although with the Kingdom精东影业 鈥榁ision 2030鈥 plan, tourism to the country is forecast to balloon in the coming years. That said, Saudia has already announced that it will vacate operations from Riyadh精东影业 King Khalid International Airport (RUH), shifting the focus of its operations to Jeddah while leaving the newcomer to Dominate at its namesake airport. Saudi Arabia精东影业 two largest cities are located 500 miles (800km) apart which equates to around two hours of flying time.  

Douglas said that improving connectivity between the Kingdom and the rest of the world remains Riyadh Air精东影业 priority, highlighting that many major cities worldwide remain without direct air connections with Saudi Arabia currently, such as Tokyo and Shanghai. 

This is simply unacceptable for a G20 country,鈥 Douglas said. 鈥淲e need to get Riyadh, the capital city, far greater connectivity.鈥 

鈥淲e鈥檙e going to connect to way over 100 destinations by 2030. But [Riyadh Air] has ten years鈥 worth of catching up to do to give Saudi citizens the connectivity they deserve,鈥 Douglas added.听听

Riyadh Air

The next major announcement from the airline is expected to be for narrow-bodied aircraft, which is widely expected to follow in the next few weeks. According to Vincent Coste, the carrier精东影业 Chief Commercial Officer (CCO) speaking to Reuters on May 7. 2024, the airline精东影业 order for narrowbody jets should be done 鈥渨ithin the next weeks鈥. However, Coste emphasized that the carrier was in no rush to announce the order, and refused to disclose whether it would be Airbus or Boeing who would be the successful manufacturer.  

Meanwhile, at the Future of Aviation Forum, countrymate Saudia announced that it had ordered 105 Airbus A320neo-family jets. Speaking in support of that deal, Douglas said that the Saudia agreement 鈥渞einforced the amount of energy in the kingdom and its understanding of the importance of global connectivity鈥.聽

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Riyadh Air signs major cooperation agreement with Turkish Airlines听听 /articles/turkish-airlines-riyadh-air-cooperation-agreement Mon, 04 Dec 2023 11:30:03 +0000 /?p=86601 Middle Eastern newcomer Riyadh Air has announced that it has signed a Memorandum of Understanding (MoU) with Turkish…

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Middle Eastern newcomer Riyadh Air has announced that it has signed a Memorandum of Understanding (MoU) with Turkish Airlines. The strategic cooperation MoU will offer passengers a comprehensive range of benefits for those traveling between Saudi Arabia, Turkey, and various other global points beyond the respective carriers鈥 Riyadh鈥痑nd鈥疘stanbul鈥痟ubs.听听

Through the agreement, passengers of both airlines will be able to take full advantage of each carrier’s worldwide network through an extensive interline and codeshare agreement that will allow customers to connect seamlessly between and combine sectors operated by either Riyadh Air or Turkish Airlines. 

Additionally, the cooperation agreement will allow members of each carrier’s loyalty program to earn points or credits when traveling on codeshare services operated by the other, with both airlines also exploring opportunities to develop a broader loyalty agreement covering both global networks.  

The MoU also commits Riyadh Air and Turkish Airlines to collaborate to explore and implement broader synergies and efficiencies across the value chain, touching areas such as aviation-related services, cargo, and digital development.  

The parties signed the MoU at a special ceremony on the sidelines of the ICAO Air Services Negotiation Event (ICAN 2023) held in鈥疪iyadh, Saudi Arabia. The intention of both carriers is that the benefits covered under the MoU will be made available to passengers following Riyadh Air’s inaugural flight operations scheduled for mid-2025 and are subject to regulatory approvals by relevant authorities. 

EvrenKalinbacak / Shutterstock

“We are happy to start our relationship with Riyadh Air, a promising new player in the aviation industry,鈥 said Turkish Airlines Chief Investment & Technology Officer鈥疞event Konukcu. 鈥淭his Memorandum of Understanding is more than a collaboration; it’s a bridge between T眉rkiye and鈥疭audi Arabia, further strengthening our ties. It’s also an opportunity to expand our reach and offer our guests more choices and convenience. We believe this partnership will not only benefit our customers but also contribute significantly to the tourism and business sectors of both countries.” 

“This agreement is another significant step in the evolution of Riyadh Air as we partner with the world’s largest global airline by destinations served,鈥 said Riyadh Air CEO鈥疶ony Douglas. Our close relationship will open up seamless connectivity via the global-leading hub at Istanbul Airport to some 130 destinations worldwide, especially within Turkey, Europe, and the Americas, and will accelerate our network footprint through the market-leading, guest-centric, digitally focused and like-minded global airline brand that is Turkish Airlines.” 

“Bilateral agreements with established network airlines are extremely important to Riyadh Air, and there are significant benefits to this partnership, our passengers can enjoy greater connectivity to the world and deeper access to Turkey while an increased flow in volumes of tourism, religious and business travel into the鈥疜ingdom of Saudi Arabia鈥痠s anticipated. Turkish Airlines is a world-class aviation brand, and we are proud that they wish to play a part in the Riyadh Air story,” Douglas added.

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Riyadh Air COO details key aspects of new Saudi carrier精东影业 rollout: video聽 /articles/riyadh-air-coo-details-key-aspects-of-new-saudi-carriers-rollout-video Tue, 21 Nov 2023 10:18:28 +0000 /?p=85413 Since its initial announcement, Riyadh Air, the new Saudi international carrier slated to launch in 2025, has captured…

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Since its initial announcement, Riyadh Air, the new Saudi international carrier slated to launch in 2025, has captured the imagination of the public and the media alike. 

Back in September 2023 精东影业 met with Riyadh Air CEO Tony Douglas in Lisbon, Portugal to find out more about the carrier精东影业 strategy and development plans.  

This time we met with Peter Bellew, the Chief Operations Officer (COO) of the Saudi Arabian carrier, on the sidelines of the Dubai Airshow 2023, where Riyadh Air had just presented its second livery and a number of commercial agreements with companies such as Saudia, Lucid Motors and Lufthansa Systems. 

Bellew is an industry veteran who, prior to joining Riyadh Air, was CEO at Malaysia Airlines before holding the successive position of COO at easyJet and Ryanair.  

During a video interview, he shared the latest updates about the status of the new Saudi carrier, including what’s happening in areas of the business such as recruitment. 

鈥淲e are no longer a paper airline,鈥 he stated, before going on the confirm that Riyadh Air is currently in the market to hire approximately 700 pilots.  

Bellew also explained the new airline精东影业 approach to sustainability, giving some additional information about how staff will be rated in relation to their contribution to the airline精东影业 environmental goals. 

Finally, as Chief Operations Officer, Bellew delved into other matters that are important when it comes to the day-to-day operation of an airline, such as punctuality – an area in which Riyadh Air is taking a cue from Japanese carriers – and its approach to entering new markets.聽

Watch the video below to learn more about how this new Saudi airline is taking shape:

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Riyadh Air unveils second new livery design /articles/riyadh-air-unveils-second-new-livery Mon, 13 Nov 2023 10:53:10 +0000 /?p=84884 As this year精东影业 Dubai Airshow kicks off, Middle Eastern newcomer Riyadh Air has unveiled the second of two…

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As this year精东影业 Dubai Airshow kicks off, Middle Eastern newcomer Riyadh Air has unveiled the second of two liveries that will adorn the exteriors of its future fleet. 

The unveiling of the carrier精东影业 first Boeing 787 Dreamliner back in June 2023 saw the airline精东影业 first brand-new aircraft精东影业 exterior feature an eye-catching indigo and lavender overall colour scheme. 

However, this second new livery revealed by the company is somewhat more understated than the first. The latest design features white as the predominant colour but employs the same lavender and indigo design across the rear fuselage as the earlier scheme.  

鈥淭he latest livery continues Riyadh Air精东影业 indigo theme with striking lines inspired by the twisting canopies of traditional Bedouin tents and elegant curves of Arabic calligraphy>鈥 Riyadh Air noted in a statement issued at the start of the 2023 Dubai Airshow. 

鈥淭he bold new look features a sweeping cockpit window design, with the indigo signature theme contrasted beautifully against a light, unique, iridescent fuselage that reflects purity and the future-focused vision of Saudi Arabia.鈥  

Riyadh Air

The front portion of the new all-white fuselage features billboard-style titles featuring the airline精东影业 name in Arabic, with smaller 鈥楻iyadh Air鈥 titles displayed in English underneath.  On the port side, the wording order is reversed, with the Arabic titles appearing under the English.

Another feature of the newer scheme that is not replicated on the lavender-overall livery is that of a 鈥渞acoon-style鈥 mask wrapping around the cockpit windows 鈥 a style motif that has become popular among various airlines in recent times. 

While the carrier精东影业 overall indigo scheme took the airline world by storm and attracted much praise when it was first unveiled at the Paris Air Show back in June 2023, this second scheme is more aimed at practicality over captivation. White schemes are lighter than heavier colors and fade slower, requiring less frequent repaints.听听聽

Revealing the new scheme in Dubai, Riyadh Air CEO Tony Douglas said: 鈥淭he second livery is another statement of intent. As the largest start-up in commercial aviation in decades, we鈥痑re鈥痙elighted to unveil to the world Riyadh Air精东影业 second livery, which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual-liveries on an active fleet.鈥  

Douglas continued: 鈥淔ollowing our initial launch in March, we have had exceptional progress, hitting a number of major milestones for the brand through an obsessive eye for detail, digital-native mindset and commitment to embracing the industry精东影业 sustainability best practices. We revealed our first livery reveal to global acclaim, announced fleet orders for our widebody aircraft and signed several ground-breaking new partnerships. This iconic second livery is the latest milestone for Riyadh Air as we shape鈥痑nd disrupt the future of air travel and aviation, with many more things to come.鈥 

More to come from Riyadh Air in Dubai 

At this week精东影业 Dubai Airshow, Riyadh Air is not only showcasing its latest livery design, but the airline is also expected to place a sizeable order for new short- to medium-haul aircraft to expand its fleet and future route network. 

Watch as Riyadh Air's Boeing 787 soars to the sky with its new livery
Riyadh Air

The company is rumoured to be planning to announce a deal for up to 100 Boeing 737 MAX for this purpose. Although the final scale of the deal might be split between firm orders and options, negotiations are thought to have been concluded some time ago, leaving the companies free to make the announcement in Dubai.    

Riyadh Air currently has firm orders for 39 Boeing 787-9s, with the option for a further 33. The carrier intends to begin operations in 2025 and is planning to serve more than 100 destinations from Saudi Arabia精东影业 capital city, Riyadh, by 2030.    

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Exclusive interview with Riyadh Air精东影业 CEO Tony Douglas at World Aviation Festival /articles/exclusive-interview-with-riyadh-airs-ceo-tony-douglas-at-world-aviation-festival Thu, 28 Sep 2023 00:25:07 +0000 /?p=82693 Few, if any, new airline projects generate the degree of excitement and expectation that Riyadh Air has managed…

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Few, if any, new airline projects generate the degree of excitement and expectation that Riyadh Air has managed to draw in the few months since the project started to take shape. 

To call Riyadh Air a 鈥渟tartup鈥 may be a bit misleading, since the new Saudi carrier, which is expected to take to the skies in 2025, is backed by the financial might of the Public Investment Fund (PIF).  

This investment institution is the vehicle through which the Kingdom of Saudi Arabia is backing a string of large-scale projects that aim to make the Middle Eastern country a tourism powerhouse able to host 100 million visitors per year by 2030.聽

Riyadh Air is called to play a major role in this vision, by enhancing the air connectivity of Saudi Arabia and making its capital a major air hub. 

And the man selected to lead this gigantic enterprise is none other than Tony Douglas, who was at the helm of Abu Dhabi-based Etihad for half a decade. 

精东影业 had the chance to speak with Douglas on the sidelines of the World Aviation Festival, which took place in Lisbon, September 26-28, 2023. 

In a broad-ranging conversation, Douglas shared his vision for Riyadh Air and the Saudi air travel market, which he sees as being on the cusp of a massive wave of travel demand. According to Douglas, traffic to and from Saudi Arabia should, by itself, be enough to support the rise of a new major carrier in the region. 

Douglas referred to the underlying facts and trends supporting this forecast, such as Saudi Arabia becoming the world精东影业 fastest growing economy, a large and young population that is eager to travel, and a current lack of direct air connectivity to many of the world精东影业 major cities. 

He mentioned, as an example, a recent trip he undertook to one of China精东影业 main economic centers, for which it was not possible to find a nonstop flight.

鈥淔or the world精东影业 fastest growing economy this is totally unacceptable,鈥 he said.

Douglas highlighted how, unlike nearby hubs such as Doha or Dubai, there is enough latent demand in Saudi Arabia to sustain those flights without having to necessarily rely on global connecting traffic.聽

鈥93% of traffic going into Riyadh right now is point-to-point,鈥 he added.听听

Riyadh Air精东影业 project also counts on Saudi Arabia精东影业 tourism industry continuing to grow on the back of initiatives, such as the construction of new Red Sea resorts, the development of Al Ula, in the northwest of the country, as a major destination for international tourism, or even the appeal of football stars such as Cristiano Ronaldo and Neymar, who are now playing in the Saudi league. 

鈥淭his year Saudi Arabia is the second most searched destination on the internet,鈥 affirmed Douglas. 鈥淓ven in a year, the progress has been phenomenal.” 听听

Not entirely unexpectedly given its name, the new airline will be based in the Kingdom精东影业 capital, Riyadh. From there, Douglas said Riyadh Air 鈥渨ill fly to all the obvious destinations in Europe, the eastern seaboard of North America, the capital cities of Central Europe, Central Asia, the Indian subcontinent, and the Far East, but also, very importantly, to the regional GCC cities and all major domestic destinations too.”

Douglas said he expected Riyadh to act as a transit point for many of those prospective tourists awaited by the proponents of Saudi Arabia精东影业 megaprojects.聽

An important question going forward, is what will be the relationship between the new Riyadh Air and the existing national carrier, Saudia, which is owned by a different government-controlled entity.听听

Douglas clarified that the two carriers are going to be complementary. He explained that the Saudi landmass is as large as several major European countries put together.

鈥淭he flying time between Riyadh and Jeddah is similar to that between Lisbon and Rome,鈥 he said, using a straightforward comparison to illustrate the point. 鈥淗ow many national carriers operate in the lands between Lisbon and Rome?”

He continued: 鈥淓ven if they also operate out of Riyadh, Saudia has always been traditionally based in Jeddah and they will progressively focus more of their activities in that city. We are very much aligned, we will act as the two national carriers of the Kingdom.”

Riyadh Air will be a full-service carrier.聽

鈥淲e stand for three things: first, Riyadh Air is going to be an environmental thought leader, second, a true digital native, because we have no legacy and, third, we鈥檒l have an obsessional attention to detail and guest experience, we will take it to the next level,” Douglas said. “Everything we鈥檒l do will reflect that.”

Riyadh Air ordered 72 Boeing 787 Dreamliners in March 2023, but this is not going to be the final word when it comes to building up the fleet. Douglas confirmed that in the coming months, the airline is going to place a sizable order for narrowbody aircraft.  

鈥淚t won鈥檛 be too far into the future until we make that decision quite clear [the narrowbody aircraft order – ed. note]. We will be building a fleet that is consistent with the kind of geographies I mentioned before, some 201 cities,” Douglas explained. “We are going to be one of the leading airlines in the region.鈥

“This is probably the biggest startup within two to three decades in the Middle East. This is a big, big startup,鈥 he added proudly.听听聽

When asked about the links between Riyadh Air, PIF, and the different megaprojects currently underway in Saudi Arabia, Douglas referred to them all being part of 鈥淭eam KSA, Team Kingdom of Saudi Arabia鈥. He added that 鈥渇rom the point of view of guest experience and the economic stimulus we provide, we are going to be as connected [to these other players in Saudi Arabia精东影业 economy 鈥 ed. note] as we can be.”

The elephant in the room, in this case, is the dependency of the airline industry and the Saudi economy, in particular, on fossil fuels, and how it aligns with the stated goal of becoming a sustainability thought leader.  

Douglas acknowledged the problem as well as the difficulty to wean the industry off oil.   

鈥淲hen I attended the IATA conference in Sydney in 2018, not that long ago, no one mentioned carbon reduction even once,” he said. “Two years later it was front and center. To me this is the first step: recognize the problem, get everyone to pull in the same direction.

鈥淏y definition, we鈥檒l have the most modern and efficient fleet from day one and the reason we made the selection that we have done, and the one that we’re about to make, is based upon the performance of the next generation aircraft, with next generation engines and next generation flight guidance computers and engine management computers, which are, give or take, 20% more fuel efficient than previous generations.”

He continued: “What we’ll also do is communicate and educate a broader awareness of everything that is necessary for us to continue to reduce the carbon footprint of commercial aviation. We will also publish our first sustainability report before we’ve even done our first flight, as a demonstration of thought leadership and how we’re presenting ourselves.”

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Riyadh Air精东影业 CEO outlines details of the airline精东影业 strategy聽 /articles/riyadh-airs-ceo-outlines-details-of-the-airlines-strategy Sun, 27 Aug 2023 08:48:54 +0000 /?p=80881 The Financial Times has published some details about the strategy of Saudi Arabia精东影业 new airline, Riyadh Air, which…

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The Financial Times about the strategy of Saudi Arabia精东影业 new airline, Riyadh Air, which has been a subject of speculation since the carrier was presented in March 2023. 

Quoting Riyadh Air精东影业 CEO, Tony Douglas, the FT reports the new carrier, which is expected to launch in 2025, will focus on traffic to and from Saudi Arabia, rather than compete head on with the likes of Qatar Airways and Emirates. These two next-door competitors have built their business by turning Doha (DOH) and Dubai (DXB) airports, respectively, into major global connecting hubs.聽

Tony Douglas was previously CEO of Etihad, an airline that has also built a global hub at Abu Dhabi (AUH), albeit on a smaller scale than the other two aforementioned Gulf airlines. 

This focus on Saudi Arabia appears to be consistent with the country精东影业 plans to become a major international tourist destination on its own right.  

The Middle Eastern kingdom is planning to invest over US$ 100 billion in a string of tourism development projects within its 鈥2030 Vision鈥 economic development strategy.  

Saudi Arabia aims to attract 100 million annual visitors by the end of the decade and, to this end, has kick-started numerous initiatives, ranging from airport construction and expansion to the development of seaside resorts and futuristic new cities. 

Douglas also confirmed the airline is interested in building a narrow body fleet that enables it to serve up to a 100 destinations by the year 2030 in what he defined as a 鈥渟uper aggressive鈥 growth plan. 聽

Riyadh Air is said to be looking for at least 150 narrow body aircraft, with the Boeing 737 MAX reportedly being the leading contender, to add to the 39 Boeing 787s (plus 33 options) that it ordered earlier in 2023. However, these figures appear to be but a small portion of a projected fleet that, according to some reports, could reach 300 to 400 aircraft. 聽

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Riyadh Air taps Atletico Madrid to increase brand awareness /articles/riyadh-air-atletico-madrid-sponsorship Fri, 11 Aug 2023 03:00:00 +0000 /?p=79833 Saudi Arabia-based startup airline Riyadh Air has signed a partnership agreement with Atletico Madrid, one of the largest…

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Saudi Arabia-based startup airline Riyadh Air has signed a partnership agreement with Atletico Madrid, one of the largest football clubs in Spain and Europe. 

The multi-year agreement will result in the airline精东影业 logo being displayed on the front of Atletico Madrid精东影业 shirt, with Riyadh Air becoming the main and official airline partner of the Spanish football club. This is the first sports partnership that the Saudi Arabian airline has signed since its inception in March 2023. 

“It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atl茅tico de Madrid, one of Europe精东影业 greatest clubs, to become their main and official airline partner,鈥 Tony Douglas, the chief executive officer (CEO) of Riyadh Air, said.  

Douglas added that the company believes its partnership with 2020/2021 champions of Spain精东影业 La Liga is a 鈥減erfect match鈥. 

The executive added that the entities share a 鈥渃ommitment to excellence and a passion for connecting people and cultures around the world鈥.   

鈥淭his airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025,鈥 Douglas stated. 

Riyadh Air is scheduled to begin operations in 2025, with the airline ordering up to 72 Boeing 787 aircraft (39 firm) in March 2023. During the Paris Air Show in June 2023, the airline showcased a 787 painted in the airline精东影业 colors. 

The carrier plans to fly to more than 100 destinations and carry 100 million passengers by 2030, helping Riyadh, Saudi Arabia become a global hub for business and leisure travel. 

During the same Paris Air Show, Riyadh Air chose the General Electric (GE) GEnx engine to power its Boeing 787s. Boeing allows customers to choose between the GEnx or the Rolls-Royce Trent 1000 for their 787 aircraft. 

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